Simon East

Simon has worked with mobile devices and applications for over 23 years.

He started his career at Personal Digital Assistant pioneer Psion and was part of the executive management team that spun Psion’s software group out into Symbian.

In 2001 he founded the mobile photo uploading company Cognima (later to become ShoZu). Simon put User Experience at the heart of the company, creating a dedicated Interaction Design team right from the start.

He then co-founded DriveGain to develop an iPhone app that helps users save fuel as they drive.

Most recently Simon co-founded a consultancy called Curvor to help clients with designing, user testing and developing smartphone apps.